SupplyStack raises €5 million for European expansion

Belgian start-up SupplyStack has received an investment of €5 million to further its expansion in Europe. The financial injection for the company comes from Participatiemaatschappij Vlaanderen, Mainport Innovation Fund and existing investor Fortino Capital. According to them, SupplyStack provides a flexible and easy-to-integrate visibility solution that monitors transport orders in real time.

“SupplyStack helps Supply Chain and Customer Service departments to deliver a better customer experience and to optimize supply chain collaboration. This investment will enable us to enter new European markets,” states SupplyStack’s CEO Nick Poels. The company launched its software in 2013 with the aim of helping B2B organizations achieve predictive, data-driven and highly automated supply chains for continuous optimization in terms of both revenue and environmental impact.

The SupplyStack interface uses visibility and collaboration as core functionalities to promote and, where possible, automate logistics. “Our mission is to eliminate friction in the supply chain. SupplyStack brings together different players, systems and data in order to achieve end-to-end, real-time transport visibility – which in turn improves the bottom line,” continues Poels. Several industry leaders, including Sony, Umicore, DHL, Duracell and Atlas Copco, are already using SupplyStack for transport management.

Competitive advantage

“In general, the corporate customer experience within companies is driven by the Sales and Marketing departments, despite the fact that the supply chain also plays a crucial role in that experience. Organizations urgently need to realize that the disappointment of late delivery outweighs the satisfaction of fast delivery. You can turn your supply chain into a competitive advantage by keeping your customers’ expectations in mind and consistently putting clients first,” concludes Poels.