Trend vision DSV: ‘Smart marketing campaigns and 3D printing help to reduce working capital’

DSV Solutions

Long payment terms are an ongoing issue in the supply chain and third-party logistics world according to Meinderdjan Botman, Chief Commercial Officer of DSV Solutions. Until supply chain finance is fully embraced and rolled out, credit periods will continue to be a topic of much discussion in various contracts and, if anything, they will probably get even longer. Botman: “Everyone is still focused on amassing as much cash as possible.” That is why DSV is taking an innovative approach, helping companies to reduce their working capital and create more investment opportunities.

Food giant Mondolez recently asked DSV for help with its point-of-sale material, for instance. “Just as within many other companies, the marketing department ordered lots of promotional material for its campaigns, but no one ever looked at just how much money was being spent and whether it was all necessary. It turned out that there were piles of dead stock that ended up never being used.”

DSV turned that situation around by building an intelligence-adding tool for the commercial departments. Botman: “We calles our project ‘Sales IQ’. It’s a marketing supply chain execution tool that provides full visibility into a campaign and the associated costs. It achieves huge reductions in the invested capital and waste.”

Trend vision DSV: Smart marketing campaigns and 3D printing help to reduce working capital

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