Trend vision EyeOn: ‘The future starts here’

André Vriens

The world is less predictable than it used to be. There is less brand loyalty among consumers, and growing combinations of products, channels and customers are making companies’ product portfolios ever-more complex. According to André Vriens, Managing Partner and Senior Consultant at EyeOn, it is becoming increasingly difficult for companies to decide how best to act. In this article, he explains what they should do to cope with this changing landscape.

Download: Trend Interview André Vriens, EyeOn

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