Recording & slide deck Keynote Mart de Kruif | inNOWvate Supply Chain Event 2023

In our modern world we tend to regard crises as an unfortunate and sometimes painful incident, which requires specific actions and policies. But crises are no incidents. In a world in which technology feeds our dream of total endless certainty, each crisis proofs to us that complete and total control is an illusion. Mart de Kruif, Former Commander-in-Chief of the NATO forces in Afghanistan, guided the inNOWvate audience through his thoughts on crises and how to respond to these. With the human mind as the centre piece of resilience, flexibility and perseverance.

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