Keynote recording Martijn Lofvers: ‘Innovating into the future’

Martijn Lofvers

There is an urgent need for innovation – and preferably right now. After all, COVID-19 has shown that many supply chains are unable to respond adequately to the consequences of a global pandemic. Innovation can help to prepare those supply chains for the next disruption, but what should you focus on? 

The first step to making choices is to determine the strategy, explained Martijn Lofvers at the start of the inNOWvate Supply Chain Event: “Less than a year ago the economy was flourishing, but now we’re facing major challenges. We have a lot of mountains to climb, but which one will you go for? And which route will you choose to take you to the top? Will it be the shortest, steepest and most difficult route? Or will you choose the easy route that takes longer but still gets you there eventually? That’s called strategy.”

Did you miss inNOWvate Supply Chain Event 2020 live?

The keynote presentation of Martijn Lofvers is recorded and published on the YouTube channel of Supply Chain Movement. The slides of the presentation are available for downloading below.

Download: Martijn Lofvers: ‘innovating into the future’