Supply Chain Movement Q3: Control Tower

Theme: Control Tower

7 | News & Background

L’Oréal, the world’s largest cosmetics group, is in the process of rolling out a sophisticated Control Tower system that is allowing it to synchronise information with all its vendors and thereby respond much faster to market events. It employs over 70,000 people, has four business divisions, 27 international brands, 42 factories, 145 distribution centres and thousands of suppliers around the world.

8 | 3PL Subway Map

10 | Profile Scott Kuhn, Global Head of Supply at Syngenta

In 2011 Syngenta reorganised its business to support a shift in strategic focus from seeds and crop protection, to integrated solutions for farmers. Speaking from Seed Valley in the Netherlands, Global Head of Supply across Syngenta, Scott Kuhn, describes some of the challenges in evolving to a more customer-focused operating model.

16 | Control Towers are emerging everywhere

Right across the logistics landscape, control towers are emerging: platforms where information about various flows of goods converges and is analysed so that the freight flows can be optimised. Control towers enable companies to centralise their transport planning and to reduce the number of empty kilometres their delivery trucks travel. They are increasingly also used as a Cross Chain Control Centre (4C) in order to combine several different companies’ flows of goods. So far, however, there is no definitive model for designing and running control towers.

25 | Overview: Transport Control Towers Solutions

27 | Facts & Figures 3PL

30 | The strategic ascent to competitive advantage

Many companies are unclear about their business strategy: which mountain are we trying to climb, and why? It is crucial to find the best route to the top, translated into effective supply chains and communicated throughout the entire organisation. Developing a strategic supply chain mindmap helps to identify obstacles and illustrate each discipline’s role in overcoming them. Completing this strategic and operational cycle periodically can help to ensure a company’s success, both today and in the future.

36 | Mindmap Operational Transparency in SAP

Enabling business users to directly access drill-down Business Intelligence is the solution for optimizing processes in a world which is constantly changing. The military calls this environment “VUCA” and it stands for: Volatility, Uncertainty, Complexity and Ambiguity. Maintain control, as well as flexibility, using smart IT applications that can deliver the required Visibility, Understanding, Clarity and Agility. Supply Chain Movement, along with Every Angle, supplier of a Business Intelligence add-on for SAP software, has created a mindmap with practical route descriptions and warning signs.

39 | Tools & Technology

41 | Supply Chain Agenda of Tarik Toprak

Confectionary products such as Ferrero Rocher, Nutella and Kinder Bueno are loved the world over. Four years ago the Ferrero Group set up an office in Istanbul and, despite the crisis, turnover has increased steadily. Last year Turkey contributed Euro120 million to the Group’s Euros 8 billion turnover. Tarik Toprak, supply chain manager for the Ferrero Group Turkey, explains the challenges of starting-up a new factory, doing business in a non-EU country and maintaining the mission of producing high quality, fresh products while upholding the company’s social and environmental values.

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