Different customer value propositions require different supply chain approaches – that is the essence of what Professor David Simchi-Levi, from the Massachusetts Institute of Technology in Boston, hopes to get across in his book ‘Operations Rules’. Simchi-Levi provides a very clear picture of the decisions involved when setting up various supply chains, and uses persuasive case studies and research findings to illustrate how companies can create different kinds of flexibility, how risk management and scenario planning can be applied, and what role IT and RFID can, or should, play in the supply chain. All in all, the book is required reading for any serious supply chain professional.
‘Operations Rules. Delivering Customer Value through Flexible Operations’ (2010), by David Simchi-Levi. Published by MIT Press, 208 pages, $19.77