We’re living in the ‘Experience Economy’ nowadays. Shops can only survive if they offer an experience; consumers go online if all they want is convenience. For example, Siemens has opened a ‘house of inspiration’ in …
During conferences or interviews, chief executives can regularly be heard to say that their company is currently undergoing a digital transformation. But what kind of transformation do they actually mean? Are they talking about an …
Supply Chain Movement Quarterly Magazine is a publication of Supply Chain Media BV
