Supply chain start-up in the spotlight: Shypple


Shypple was founded in the Netherlands by Jarell Habets in 2016, and the workforce grew from two to eleven full-time employees in the space of just one year. The start-up has developed a central and digital web app that acts as a supply chain dashboard for all in-transit, planned and delivered shipments, enabling businesses to book freight shipping directly, quickly compare sailing times and price quotations, and track shipments in real time.

As a digital forwarder, Shypple offers all the services required to ship goods from A to Z – from door pick-ups, pick-up, customs brokerage, ocean, air and rail freight to on-demand warehousing. The ‘milestone overview’ shows progress and achievement of milestones, including automatic status updates by email. This information is accessible for multiple users within an organization, thus supporting collaboration and reducing errors.

Shypple integrates effortlessly with customers’ ERP systems and existing processes, generating more insight into average costs, delays, adjustments, re-routings and so on, and helping to streamline the workflow.

Global trade virtually frictionless

Shypple’s mission is to make global trade virtually frictionless. It aims to be the smartest and most user-friendly platform/service to support faster, cheaper, easier, more transparent and more controllable global trading activities for importing and exporting companies. Its focus industries include non-food, clothing, indoor/outdoor furniture, steel/iron/plastic manufacturing, food, machinery and electronics. Customers such as Royal Textile, Flowproducts and TWF Europe are already enjoying the ease, accountability and efficiency Shypple brings to their logistics while reducing hassle, communication effort and costs.

The company prides itself on its hands-on, flexible, perceptive and collaborative company culture. With an average monthly growth rate of 30 to 40 percent in 2017, Shypple was recently named as one of Europe’s hundred hottest start-ups by Wired magazine. In February 2018 the company received undisclosed funding from the Brabant Development Corporation to finance further expansion.