Samsøe & Samsøe opts for Nedap’s RFID platform

Samsøe & Samsøe

Samsøe & Samsøe, a rapidly growing Danish fashion retailer, has chosen Nedap’s !D Cloud platform as the foundation for its RFID implementation. The !D Cloud enables the retailer to gain real-time insight into inventory levels and also see the exact location of items in stores, helping to bridge the gap between e-commerce and physical shopping.

The use of RFID increases the inventory accuracy to at least 98%, which improves product availability and boosts sales. “Our goal is to achieve full stock visibility through RFID, whether it is in our warehouse or in stores,” says Tommy Nimand, CFO at Samsøe & Samsøe. “We want our customers to be able to shop everywhere and return anywhere, whether an item is purchased in Copenhagen or in London.”

Virtual Shielding

Virtual Shielding is a new functionality within the !D Cloud platform that enables store associates to read RFID tags using special RFID handheld devices and automatically determines the exact location of the RFID tags in the store. This smart allocation technology solves the problem of reading RFID tags through walls, and eliminates the need for physical shielding by equipping stock rooms with aluminium foil or RFID-blocking paints.

Guaranteed stock availability

Samsøe & Samsøe’s newly opened flagship store in Copenhagen is designed according to a minimalistic store concept. “In order to ensure the store’s clean look, the number of displayed items is limited to two pieces per style. Nedap’s Virtual Shielding functionality determines which items are located on the store floor and which items are kept in the stock room. This ensures a clean store ambiance, the best customer experience, and ensures we don’t lose a sale due to stock inaccuracy,” adds Nimand.


“Using cloud-based RFID as the ‘common language’ enables us to align involved suppliers of equipment such as labels, ERP and POS systems. This ensures the ability to track individual items throughout the entire supply chain,” says Elles te Boome-Harbers, Global Sales Business Developer at Nedap Retail. The Danish retailer is also using the RFID technology for electronic article surveillance. The low-profile overhead EAS system safeguards a high level of security while maintaining open store entrances.