Working Wisdom: quote about planning and execution

“Do or do not. There is no try.”

Featuring in Star Wars: Episode V The Empire Strikes Back (1980), this is regarded by many as Yoda’s most memorable quote from the Star Wars series of films created by George Lucas. These words are the final instructions the Grand Master of the Jedi Order gives Luke Skywalker on Dagobah before he attempts to raise his fighter from the swamp. Yoda’s words of wisdom as he teaches Luke to focus on what really matters resound with many people in real life.

Yoda was selected by Empire magazine as the ‘25th greatest movie character of all time’ in 2007, and Fandomania.com ranked him at number 60 on the list of the 100 Greatest Fictional Characters. The quote serves as a reminder for businesses to boldly pursue their strategy and execute their improvement plans with full commitment and dedication in order to achieve success.

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