‘Wirtschaftswunder’ Audi

Audi-Logo-150x92Audi has made it to the top of the automobile industry almost in stealth mode. What is its secret? Modular design. Audi has been successful in developing and building luxury cars at much lower cost per car than its direct competitors. Thanks to its transverse and longitudinal modular component systems (‘Modular Querbaukastensystem’ and ‘Modular Längsbaukastensystem’), Audi can make various models from just a few components. These standard components can be bought in bulk at very competitive prices and they simplify construction, making it easier to build a variety of models using the same production line and the same workers.

Source: Management Team, 12 March 2010