Unilever optimizes forecasting and significantly lowers inventory

Unilever, one of the world’s leading manufacturers of consumer goods, has implemented Terra Technology’s Demand Sensing and Multi-Enterprise Inventory Optimization solutions across Europe in order to improve forecast accuracy and help create a more agile and efficient supply chain, contributing to significantly lower inventory and improved on-shelf availability.

The challenges of demand volatility are significant for Unilever in Europe. Improving forecast accuracy and inventory levels across the entire region requires the ability to correctly interpret data from diverse sources and to use this information to quickly adjust to specific shifts in customer ordering behaviour for each country.

“Unilever implemented Demand Sensing and Multi-Enterprise Inventory Optimization in Europe after a successful implementation in North America,” said Fabrizio Bortolotti, European Planning Director, Unilever. “More accurate forecasting and better inventory management complements our lean manufacturing strategies, allowing us to capture growth opportunities and optimize service to our customers without the risk of carrying excess inventory.”