Timberland to plant 50 million trees over next 5 years


Timberland has committed to plant 50 million trees around the world over the next five years as part of its plans to reduce the fashion industry’s impact on the planet and contribute to a greener future. The global outdoor lifestyle brand has actually already planted over ten million trees since 2001. According to Timberland, the fashion industry has a moral and corporate duty to keep to taking meaningful actions for a healthier planet.

Timberland recently issued a press release announcing its commitment to sustainable production and preserving and improving the quality of the planet. The company has chosen tree planting as a focus area because, according to the World Wildlife Federation, around 18.7 million hectares of trees are lost to deforestation each year. Trees are essential to mitigate climate change. For example, they clean and cool the air, prevent erosion and store water. Over the next five years, Timberland will therefore be supporting various reforestation initiatives around the world in support of a greener future, according to the press release.

‘Nature Needs Heroes’ campaign

To put this pledge into practice, Timberland has launched an international ‘Nature Needs Heroes’ campaign. The brand manufacturer is calling on consumers worldwide to join the initiative and do their bit to tackle climate change. The campaign celebrates 12 ‘eco-heroes’ who are making lasting, positive change for the environment and their communities. Incidentally, those 12 heroes also model new styles from the company’s Autumn 2019 collection. A series of environment-related events are being organized to involve consumers in the campaign.

Mitigating climate change

“At Timberland, we’re conscious of the impact our modern way of life has on the planet and we believe as a global lifestyle brand that we have a responsibility to make it better,” says Timberland’s Global Brand President Jim Pisani. “Trees and green spaces help improve the quality of our planet, as well as individual well-being. Our commitment to plant trees is a real, measurable way to act upon our belief that a greener future is a better future. We encourage people everywhere to join the movement by taking their own actions – small or large – to be heroes for nature.”

Reforestation projects

To help realize its 50 million tree commitment, Timberland will partner with a range of organizations that support the environment through large-scale regreening and tree-planting efforts, including: Smallholder Farmers Alliance, GreenNetwork, World Bank/Tree Aid, Justdiggit, Las Lagunas Ecological Park, Trees for the Future and American Forests. Reforestation projects in the first year will focus on Haiti, China, the Dominican Republic, the USA and Mali. The World Bank’s Great Green Wall movement supports tree planting across the width of the African continent to fight drought, famine and mass migration.

Eco-heroine Inna Modja

Timberland“I believe anyone can be a hero for nature just by doing something small on a daily basis,” said Inna Modja (image, right), an international musician, activist and ambassador for the Great Green Wall. “Recycle every day, buy fair trade products, research your clothing, food, and coffee – at every step you can do something. If you are aware of these little things you can do, you will find yourself doing more and more.” A native of Mali, Modja is one of the eco-heroes being featured in the Nature Needs Heroes campaign.