The new age of innovation

This book provides a sound framework for retaining competitive advantages now that the market demands a unique customer experience at the lowest price and the global application of necessary means. The guru C.K. Pralahad and fellow author M.S. Krishnan have studied a seriously changing market over four years, and pose that it takes increased innovation and higher efficiency to survive.

To this end, organisations will have to collaborate with the customer and develop global networks. Within the own organisation, the development of the talents of individual employees and reduced hierarchies should take priority.