Trend vision QAD DynaSys: “Disruption is the new normal”

Shaun Phillips QAD DynaSys

The year 2021 will not see a return to 2019, but it will probably be less disruptive than 2020, according to Shaun Phillips, Director of Product and Market at QAD DynaSys. Greater supply uncertainty has increased the need for flexibility to rapidly respond to unexpected situations. For this, it is essential to have real-time visibility of the entire supply chain.

“This has been an unprecedented year,” says Shaun Philips, Director of Product and Market at QAD DynaSys. “No one had planned for a pandemic of this severity in 2020. And besides the pandemic, we’ve also seen disruption in many other areas. There are the geopolitical tensions between the US and China, Brexit of course – the consequences of which are still unclear – and then there’s the US election, plus various natural disasters have had a significant impact in vast areas of Australia and the United States.”
All of this is affecting QAD DynaSys customers in some way, although the scale of the impact depends largely on the sector in which they operate. “In particular, the events of 2020 have drastically changed consumer behavior. There have been enormous peaks in demand due to in-part to panic buying driven by a perception of supply chain constraints. And people are shopping online in categories they usually bought in stores, which has resulted in a tremendous boost for e-commerce (and Click and Collect has grown significantly during the pandemic). In addition, the rise in homeworking has reduced the demand for luxury goods in apparel and cosmetics, because people may not consume as much when they’re working from home.” Some of the new consumer behavior is here to stay in 2021 and beyond.


In terms of the solution offered by QAD DynaSys, the impact of these trends means paying more attention to various aspects: “The first is end-to-end supply chain visibility and, because so much data is involved, visibility is closely related to analytics. Every customer we talk to is working on this, or wants to. The second aspect is collaboration. People are increasingly ‘connected’, by which I mean that they are sharing more and more data. For that, they need technology so that they can connect and collaborate to solve problems together.”

Trend vision QAD DynaSys: Disruption is the new normal

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