Recording webinar ‘The HEINEKEN journey of Supply Chain Design & Optimization’


HEINEKEN utilizes AIMMS for modeling supply chain planning and optimization applications, from strategic to operational level. This includes brewery capacity, network design, MRP, supply & demand planning and many other applications.

In this webinar HEINEKEN discusses their journey of supply chain design & optimization. Key insights to be shared during the webinar include:

• HEINEKEN’s Global Supply Chain Planning organization
• The importance of supply chain planning in HEINEKEN’s company strategy and execution
• Optimization across strategic, tactical and operational planning levels at HEINEKEN
• Key considerations for selecting the AIMMS platform as supply chain optimization technology
• The future is now: NetZero & climate resilience

Watch this interactive webinar moderated by Martijn Lofvers, CEO and Chief Trendwatcher of Supply Chain Media, and guest speaker Jasper Blaas, Manager Planning Capability at The HEINEKEN Company, Arjen van Diepen, Head of Global Strategic Planning at The HEINEKEN Company and Kees Ramselaar, Customer Success Manager at AIMMS, to learn more about the HEINEKEN journey.

Missed the webinar ‘The HEINEKEN journey of Supply Chain Design & Optimization’?

The recorded webinar is available on the YouTube channel of Supply Chain Movement.