PUMA Retail streamlines execution of assortment strategies

PUMA Retail, one of the world’s leading sportlifestyle companies, selected JDA Allocation in the fourth quarter of 2012 to help streamline and centralize the execution of its assortment strategies, to achieve optimized store-specific size availability, resulting in higher sales and reduced  markdowns.

PUMA, founded in 1948, designs and develops footwear, apparel and accessories. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide and has headquarters in Herzogenaurach (Germany) Boston (United States) and London (England).

Facing an industry shift towards higher volumes, more clearly defined segments, developing categories and emerging geographies, PUMA Retail selected JDA Allocation to help achieve demand-oriented execution of store assortments. In addition to these broad challenges, PUMA Retail will look to JDA Allocation to help address low-size-level availability, high markdowns and inefficient visual merchandising due to a lack of space and presentation requirements.

PUMA Retail will also seek improvements of in-season item performance and non-effective and manual case pack allocation, and address high manual workloads that result in an inability to operate frequent allocations.

This investment serves as PUMA Retail’s first step toward realizing globally integrated planning, assortment and allocation management. The ultimate goal is to achieve a common understanding of market needs with maximum transparency to address customer needs in the most efficient way. This will enable PUMA Retail to be more flexible, agile and adaptive and will contribute significantly to its increasingly sharp focus on Retail.

“JDA Allocation is one of the most robust solutions in the marketplace and we believe it will help us to quickly and effectively optimize store-specific allocations across our entire retail enterprise,” said Stefan Meyrat, head of global retail, PUMA Retail. “The JDA Allocation implementation will serve as the first milestone in our multi-phased plan to achieve globally integrated planning and assortment management to allocate our Performance and Lifestyle collections to the right store at the right time.”