Pain is temporary

We have seen the economy shift with excessive speed from a bull market to a bear market. But is this an issue in itself? Not really. The fundamental layer of our economic system has never before been as strong as it is today. Irrational behavior in the financial market caused a cyclical turn in our economy at an unprecedented rate.

Stephan Satijn

Stephan Satijn

What worries me more is the response of the market itself. The current situation provides opportunities for those who aim to benefit from short-term goals. They will immediately go out in pursuit of squeezing another company dry. As always, it will be a safe bet for the short term but a potential loss for the future, when markets will recuperate.

My organization, the Holland International Distribution Council, has more than twenty years of experience in helping North American companies establish their business in Europe. We advise efficient ways for setting up businesses enabling them to get the maximum effect with the most propitious organization. With tailor-made advice and mediation services, we help build a solid foundation for developing a strong business in Europe.

It will not be easy to navigate against the tide but there are still plenty of safe routes. It might be painful on occasion, but there are proven ways to ride the storm. Lance Armstrong said once: ‘Pain is temporary. It may last a minute, or an hour, or a day, or a year, but eventually it will subside and something else will take its place. If I quit, however, it lasts forever.’

I hope to see you soon in Europe.

Stephan Satijn is Vice President Logistics at Holland International Distribution Council (NDL /HID C).