New rules for a new decade

A vision for smarter supply chain management
Rapport van IBM Institue for Business Value, October 2010

Three new supply chain management rules help counter complexity and demand variability and help restore supply chain stability:

1. Know the customer as well as yourself. Smooth volatility with predictive demand. Predict demand and be in a position to react to demand variability with rapid response and allocation of all global resources.

2. See what others do not. Unveil visibility with collaborative insight. Collaborate with visibility to events, with suppliers, service providers and customers in an open, action-oriented environment.

3. Exploit global efficiencies. Enhance value with dynamic optimization. Optimize pipeline inventory, the global supply chain network and cost structures. Create cost-efficient sustainable products and practices while hedging risks with partners.

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