Gebrüder Weiss establish control tower concept for Hilti

During Translog Connect, held in Budapest on the 25-26 of November 2014, TEG The Events Group – the organiser of the logistics and supply chain management summit, is going to recognise and promote outstanding logistics and supply chain management solutions in the rapidly growing region of CEE again. In 2013 Gebrüder Weiss was honoured in the service provider category for developing its control tower concept, a logistics system that provides better information which was established for Hilti CEE distribution. Hilti provides worldwide leading-edge technology to international construction professionals.

Read the interview with Alexander Horak from Gebrüder Weiss in which he provides answers about their project which made them gain the recognition.

Could you briefly introduce yourself?

Alexander Horak“My name is Alexander Horak. I am 37 and have been working at Gebrüder Weiss for 19 years.  In addition to its core business of overland transport, air & sea freight and logistics, Gebrüder Weiss also operates a number of highly specialised industry solutions and subsidiaries under the umbrella of Gebrüder Weiss Holding AG, based in Lauterach, Austria. In my current position as Key Account Manager in Corporate Key Account Management, I am responsible for the global Key Accounts.”

Which improvements did you introduce for Hilti’s CEE distribution?  How did this contribute to your client’s success?

“With the implementation of the control tower for Hilti we have documented and actively analyzed existing processes. This allowed us to identify the reasons for propagation delays, which were not within our direct area of influence in a transparent way. In addition we have analyzed these concerns and partially established new products or processes in order to make the delivery to the end costumer even more efficient. Furthermore, we have modified the communication structure together with Hilti which significantly reduced the processing time. Due to the new structure, we tripled the process improvements and established processes which are leaner, more transparent as well as more reliable.”

What was the innovation within your project which made you win the award?

“From my point of view it is the focus on the flow of information and the transparency of the processes, in other words the gathering of information in one place and the professional analysis of this collected data. One important aspect is certainly the granularity of the data, which allows for the identification of targeted points of action. This put us in the position to provide Hilti with transparent and real-time data in order to actively initiate changes.”

How did the recognition help you to gain publicity?

“On one hand we received large attention for our control tower concept from the circle of experts within the course of the official award ceremony at the Translog 2013. On the other hand, we have been actively reporting about the award using our internal as well as external communication channels.”

In your opinion, how is the award supporting the developments of logistics in the CEE region?

“The award shows that we are not only able to establish the control tower in theory, but that we are also able to create important additional value for the customer in practice. The official recognition of our expertise will certainly help us in the development of further logistics projects in the CEE region in the future.”

From your perspective, which are the biggest challenges in the logistics field the CEE region is facing? How are you supporting your clients to overcome them?

“I believe that the biggest challenge is the further integration of CEE as a region in the course of the EU enlargement. In the future, there should not be a difference between shipping goods within Austria or Bulgaria. That is why consistent quality standards and real-time available data are indispensible. Unfortunately, several areas within the CEE region still need to further improve their infrastructure – as for example the expansion of motorways.”