Gebrüder Weiss and SMR AMT Hungary win Supply Chain Excellence Awards

The Events Group together with the European Logistics Association announced the first CEE Logistics and Supply Chain Excellence Award this year to promote outstanding logistics and supply chain management methods and to encourage professionals to raise standards and come up with innovative solutions, contributing to the development of the Central Eastern European region. At Translog Connect Congress in Budapest (Hungary) on November 27, 2013 professor Sebastian Kummer announced Gebrüder Weiss and SMR AMT Hungary as the winners and handed out the awards at the Award ceremony.

More than 500 senior decision-makers from 23 different European countries gathered at the Translog Connect Congress, organised for the third time, in Budapest to exchange ideas and find solutions for their major challenges in transportation, logistics and supply chain management. This year participants had the exclusive opportunity to take part in one of the most popular programmes: the specially organised plant visits to the Audi plant in Győr and the Zwack Unicum plant in Budapest.

Multi-polar world

Delegates also received presentations from leading industry professionals like Chaim Huijsman (Head of Corporate Sales at Gebrüder Weiss) who spoke about pioneering along the silk road from Mozart to Genghis Khan; Miguel Suarez (Supply Chain & Purchasing Manager at Lafarge Central Europe) providing delegates with exclusive information about supply chain assessment; Stefan Putzlocher (Director Logistics at Mercedes-Benz Manufacturing Hungary) sharing the secrets behind successful JIS processes at Mercedes Benz and David Gaal (Head of HR Adriatic Region at Nestlé) introducing the next generation of supply chain professionals. One of the most popular presentations was Professor Sebastian Kummer’s (Vienna University of Business and Economics), highlighting the importance of supply chain management in today’s multi-polar world.

The Award Ceremony together with a cocktail reception on the 27th of November was opened by Alfonz Antoni, Vice-President of the European Logistics Association, then Kummer announced the winners. Applications were evaluated by an independent jury, by their level of innovation, transferability, sustainability, cost-effectiveness and customer value-contribution. The project or concept had to be accomplished in any of the countries in the Central Eastern European region in one of the two categories: manufacturers and retailers firstly, and service providers with a customer related project secondly.

Control Tower

IMG_7178_GW awardGebrüder Weiss, leading Logistics Service Provider, winner in the service industry applied with its Control Tower Concept, which was established for Hilti CEE distribution, and can be implemented for other key accounts. The project is remarkable because the key success factor of any logistics system is information, so the aim of this project was to provide better information for the service provider but also the customer. The solution offers an impressive 98.92 percent delivery performance and 99.68 percent quality performance level on average, lifting an existing successful partnership to the next level. It also helped the partners to solve 90 percent of occurring problems in time instead of the previous 60 percent, also tripling the initiated process improvements per year.

Direct distribution system

IMG_7176_SMR AMT awardSMR AMT Hungary, an Indian owned company operating in Hungary, winner in the industry and retail category, developed an exciting direct distribution system proving its logistics competency in the most competitive environment, manufacturing for the European automotive industry. The project reduced downtime caused by material shortage by 75 percent, increased the accuracy of deliveries by 15 percent and also eliminated intermediate storage in production units. As a result of these savings, the number of necessary material handlers decreased by 75 percent, who could be employed in new projects, the amount of transfers and transactions decreased by 35 percent and leased forklifts were decreased by 3 commissioning machines.

Jury members

• Prof. Dr. Sebastian Kummer, Head of the Institute of Transport and Logistics at the Vienna University of Economics and Business
• Jos Marinus, President of the European Logistics Association (ELA),
• Stefan Putzlocher, Director Logistics at Mercedes-Benz Manufacturing Hungary
• Miguel Suarez, Director Supply Chain Management at Lafarge
• Rogier van Zon, Head of Global Distribution & Export Control at TP Vision

Translog will be taking place again in November, 2014 in Budapest. For further information, please visit the website at