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Webinar: The Journey to a Digital Demand Planning Process

Thursday | 4 June 2020 | 15:00h - 16:00h

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Many manufacturers have increased their investment in supply chain planning technologies to increase visibility and accelerate their decision-making abilities. However, those same companies report that their planning effectiveness continues to diminish. As supply chain planning becomes more difficult and also more critical in the COVID-19 era, now is the time to break this cycle.

In this webinar, you’ll learn how global manufacturing giant ABB’s Motion business improved their digital demand planning process and maximized their planning technology ROI. Throughout their journey, they made strategic choices to invest in enabling technologies for their planning processes. ABB carefully selected where to build internal competencies, and where leverage external partners like Chainalytics for analytical and planning support. You’ll see how this thoughtful approach has allowed them to maximize the value of their planning investments and create an agile demand planning process.

Chainalytics, a recognized global leader in supply chain consulting, will also cover recommended best practices when deploying supply chain planning technologies and process improvements. Register now to learn how to maximize your demand planning investments in this free webinar moderated by Supply Chain Media.

This webinar will show you:

  • How to protect your investment in supply chain planning technologies from a lack of adoption and/or requisite technical skills
  • How to determine build vs. buy capabilities within your organization, enhancing the agility of your demand planning process


  • Pekka Pirhonen, Head of Planning, Fulfillment and Continuous Improvement at ABB
  • Soumya Basu, Principal, Integrated Demand and Supply Planning at Chainalytics
  • Pekka Hakkinen, Director, Integrated Demand and Supply Planning at Chainalytics
  • Martijn Lofvers, CEO & Chief Trendwatcher at Supply Chain Media