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Intelligent Prediction in Demand Shaping

Wednesday | 17 March 2021 | 16:00h - 17:00h

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Supply Chain Media and Blue Ridge are organizing a webinar about Intelligent Prediction in Demand Shaping.

Intelligent Prediction: A Fundamentally Superior Approach to Demand Shaping

Traditional forecasting methods that lean on past sales cannot be trusted for predicting future inventory needs. They lack the analytical depth, speed and accuracy required to respond to real-world events, such as digitalization, seasonality, weather changes, natural disasters, shifts in consumer buying behavior, etc. Rather, the future of demand shaping and forecasting is Intelligent Prediction.

Intelligent Prediction technologies that leverage machine learning-based algorithms, analytics and automation provide superior demand forecast and pricing decisions to meet your business goals. They provide better safety stock control and a broader view of demand, especially for difficult-to-manage assets such as intermittent/slow-movers and long-tail items. This data-driven approach helps you continually sense, plan and act on current demand signals to proactively shape demand and create a highly accurate forecast that learns and gets better over time.

Join this webinar to see how Blue Ridge’s Intelligent Prediction solutions drive 4-8% forecast accuracy improvements, alongside higher service levels, inventory reduction, and substantial margin growth by integrating inventory with pricing to strategically shape demand.


  • Martijn Lofvers – Founder & Chief Trendwatcher – Supply Chain Media


  • Cliff Isaacson – Executive Vice President – Product Strategy – Blue Ridge
  • Maarten Baltussen – General Manager – Europe – Blue Ridge

Link to registration page.


Wednesday | 17 March 2021
16:00h - 17:00h
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