Checklist: 10 questions about Demand Planning

Understanding the characteristics of a best-in-class Demand Orchestration process is important to determine how to improve your company’s demand planning capabilities.

A forecast is a projection of future business: a request for product and resources that can impact almost every decision a company makes. An accurate forecast is critical to longterm business success. Decisions by Sales, Finance, Production management, Logistics, and Marketing are all enhanced or diminished by the quality of the company’s demand plan. A centralized demand planning group improves the ability to analyze demand signals and quickly respond. Volumetric and financial data housed in a Supply Chain Planning System of Record provides the ability to conduct robust what-if scenarios and risk analysis.


Demand planners develop skills in data analysis and statistics and a broad understanding of end-to-end supply chain functions; they fully understand the company’s products, markets, and customers, as well as the company’s business strategies. There is a robust strategy to recruit and retain the top talent.

Organizations that want to reach a best-in-class maturity in Demand Orchestration invest in Supply Chain Planning System of Record (SOR) and System of Differentiation (SOD) solutions to enable rich data analysis, algorithmic optimization, collaborative workflow, and management by exception.

Forecast accuracy, bias and forecast value add are all measured to actively improve the demand planning process. Demand orchestration organizations co-own metrics with other functional partners driving a shared commitment and are linked to broader end-to-end supply chain and corporate goals.

Logility and Supply Chain Media have developed this checklist. Answer the questions below to gain insight into your company’s demand planning capabilities.

Download: Checklist: 10 questions about Demand Planning

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