The Long Tail
The very readable book ‘The Long Tail’ by Chris Anderson is a discussion of a relatively new phenomenon. Namely that the sales of products in small numbers in particular yield huge proceeds due to the …
The very readable book ‘The Long Tail’ by Chris Anderson is a discussion of a relatively new phenomenon. Namely that the sales of products in small numbers in particular yield huge proceeds due to the …
To put it bluntly, ‘Living Supply Chains: How to mobilize the enterprise around delivering what your customers want’ by John Gattorna is a revolutionary book, in which Gattorna finally succeeds in not only producing a …
It is not completely new, this ‘Logistics and Supply Chain Management, Creating Value-Adding Networks’: the first edition appeared as early as 1992. But the author, Martin Christopher, marketing and logistics professor at Cranfield School of …