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Books

Books

The Long Tail

The very readable book ‘The Long Tail’ by Chris Anderson is a discussion of a relatively new phenomenon. Namely that the sales of products in small numbers in particular yield huge proceeds due to the …

Books

Living Supply Chains

To put it bluntly, ‘Living Supply Chains: How to mobilize the enterprise around delivering what your customers want’ by John Gattorna is a revolutionary book, in which Gattorna finally succeeds in not only producing a …

Books

Logistics and Supply Chain Management, Creating Value-Adding Networks

It is not completely new, this ‘Logistics and Supply Chain Management, Creating Value-Adding Networks’: the first edition appeared as early as 1992. But the author, Martin Christopher, marketing and logistics professor at Cranfield School of …

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