Campbell Soup Company upgrades Demand Sensing

Campbell Soup Company, will upgrade to the newest version of Terra Technology’s Demand Sensing solution. “Sensing product demand is particularly important in today’s increasingly complex marketplace,” said Patrick Folan, Vice President of Supply Chain for Campbell Soup Company in a press release of  January 21, 2014.

Demand Sensing provides an automated way for manufacturers to extract value from big data, using pattern recognition algorithms to create the best possible prediction of future sales for every item in every location. The upgrade will enhance Campbell’s forecast accuracy to better meet the needs of retailers and consumers. Folan: “Following our recent implementation of SAP’s Advanced Planner and Optimizer (APO) tools for supply chain management, upgrading to Demand Sensing 5.0 was the next logical step. Demand Sensing allows us to make supply decisions using forecasts reflecting current market realities rather than historical estimates. Better forecast accuracy will further our efforts to improve customer service, without the burden of carrying unnecessary inventory.”

In 2004, Campbell Soup Company was the first company to implement Terra’s solutions and reap the benefits of Demand Sensing’s improved forecast accuracy.