Blended learning in The Value Chain Academy

Involvation, a supply chain consulting firm with Dutch roots, has joined forces with two partners to launch The Value Chain Academy: a continuous supply chain management-related learning experience at both operational and strategic level for large organisations. “Companies are being required to adapt increasingly quickly in order to survive, and that is only possible with flexible employees who are able to work on their own development,” says Alfons Willemsen, partner at Involvation.

“I recently heard a presentation by management guru Gary Hamel who reaffirmed that long-term business success is achieved through management innovation: new ways of mobilising talent.” According to Willemsen, enabled employees help to speed up the improvement pace and reinforce the company’s professional image, which in turn strengthens the organisation’s ability to attract new, equally talented individuals. The Value Chain Academy provides a tailor-made mix of classroom training, online assessments, e-learning, simulations (such as The Fresh Connection and the financial variation called The Cool Connection) and on-the-job coaching.

“We offer a combination of hard and soft skills,” continues Willemsen  who is a firm believer in the 70-20-10 model. “Just 10 percent of what people know has been learnt in a classroom setting, 20 percent from their colleagues and 70 percent by actually doing their job.” The continuous learning platform enables companies to provide further training to each employee at their own level, their own pace and in line with their individual requirements.

Involvation has set up the learning programme in collaboration with CrossKnowledge (a provider of e-learning solutions), Krauthammer (an international training company specialised in leadership and management) and Inchainge (Supply Chain simulaties en eLearning). Globally, The Value Chain Academy is delivered as a franchise concept by selected local partners, all of whom have received the necessary training to ensure consistency and standardisation of the concept in terms of both quality and content.