American Fox Head relocates logistics hub in Europe

Californian based Fox Head, owner of the action sports apparel and clothing brand Fox, is rapidly expanding its reach in the European market. Menlo Worldwide Logistics (Menlo) has recently established a new distribution centre for the company at its Eersel, (Netherlands) Logistics Centre.

During the last three decades, Fox has become an international leader in the youth lifestyle clothing market making the best motocross products money can buy. With multi-channel retail distribution demands the Fox brand features fast-moving product lines that include protective gear and apparel for activity pursuits such as motocross, surfing, BMX and mountain-biking.  The Fox brand is the most recognized and best-selling brand of motocross apparel in the world today. After a review of their supply chain requirements Fox have now relocated their European distribution hub from the UK to Menlo’s Eersel Logistics Centre.

Menlo will provide transport management services for inbound product and distribution to the Fox dealer network; inventory and warehousing management and order fulfilment and dispatch.  The facility will utilize Fox’s voice recognition technology.

Robby Dhesi, Fox’s Vice President of Operations emphasizes the importance of the voice picking system to supply chain efficiency, “Menlo’s flexibility and willingness to adopt our in-house voice recognition system for order fulfilment was critical to our decision to move to Eersel.  We have been impressed with the improvements in the speed of order filling when utilizing the system in our US and European operations,” he said. “In addition, Menlo’s process-driven approach to creating savings, their lean philosophy and Lean continuous improvement programs are consistent with the Fox culture.”

Fox’s expansion to its European operation was supported by BOM Foreign Investments, a department of the Provincial Government of Brabant.  BOM provides a wide range of services to help foreign companies reach their European customers via the Netherlands and the province of Brabant, gaining the best return on investment.