The American ‘can do’ mentality

Barack Obama gave his presidential campaign a positive vibe with the typically American slogan ‘Yes we can’ – and then won with overwhelming success. It’s easy enough to use the optimism of that American cando mentality for a slogan (as in TNT’s ‘Sure we can’ campaign), but that doesn’t necessarily mean that the philosophy has been adopted. What exactly is a can-do mentality? How is it applicable to supply chains? And what can the Dutch learn from it?

Barack Obama symbols the American 'can do' mentality

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