Supply Chain Movement » cycle http://www.supplychainmovement.com Spreading supply chain knowledge around the world Mon, 30 Jan 2012 07:36:25 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Mastering the Hype Cycle http://www.supplychainmovement.com/mastering-the-hypecycle/ http://www.supplychainmovement.com/mastering-the-hypecycle/#comments Sun, 15 Mar 2009 11:25:03 +0000 Martijn Lofvers http://www.supplychainmovement.com/?p=387
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    • ]]>     The two Gartner technology analysts Jackie Fenn and Mark Raskino make a convincing argument with their book ‘Mastering the Hype Cycle’, using the stock market graphs for Amazon and investments in China, namely that the familiar S-shaped innovation curve (of hyped expectations through disillusionment to acceptation and implementation) is not merely a conceptual theory, but actually exists.

    Mastering the Hype Cycle by Jackie Fenn and Mark Raskino

    Mastering the Hype Cycle by Jackie Fenn and Mark Raskino

    They mention the Dutch 17th century tulip craze and the international success of the online bank ING Direct as telling examples. With the STREET process (Scope, Track, Rank, Evaluate, Evangelise and Transfer) they provide a practical approach to directing innovation.

    Related posts:

    1. Silicon Dragon
    2. Necessary but not sufficient
    3. The new age of innovation

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