Professor Hau Lee tackles the bullwhip

Bullwhip effects in the chain, to use an American turn of phrase, will always exist. That is the view of Professor Hau Lee of Stanford University in California. Advanced Planning Systems cannot prevent bullwhips: joint planning with the client is the only solution.

Hau Lee was pleasantly surprised at the fairytale surroundings of the Efteling. On 5 September 2007, the famous professor from the Stanford Graduate School of Business flew over on a lightning visit from Palo Alto in California to give a presentation at the seminar in the theme park on bullwhip effects. Before the seminar started, he was happy to take time out to talk to Supply Chain Magazine.

Hau Lee

Read the Interview with Hau Lee in .pdf

Emerging supply chains
At the beginning of 2007 Springer, publisher of titles like Supply Chain Magazine, published the book by Professor Hau Lee: ‘Building Supply Chain Excellence in Emerging Economies’. The book can be ordered from www.springer.com.