New classic about Supply Chains

Let’s get straight to the point: ‘Living Supply Chains: How to mobilize the enterprise around delivering what your customers want’ by John Gattorna is a revolutionary book. Gattorna succeeds at finally laying down a ground-breaking theory about Supply Chains and at the same time providing logical substantiation for his theories.

The basis of his theory is that successful Supply Chains are based on dominant (dynamic) purchasing behaviour by customers in the market. Gattorna refers in this respect to the four personality types on the individual level as defined by Carl Jung and translates these into a higher collective level of customer groups. The book also very consistently describes the four types of customer behaviour and corresponding Supply Chains.

Living Supply Chains: How to mobilize the enterprise around delivering what your customers want by John Gattorna

The author, with many years of expertise, points out the weaknesses in other, competing theories with painful precision. That may sound annoying, but Gattorna is always one step ahead of the reader and explains everything convincingly. With intriguing, thorough cases and practical lists of questions as appendices, this book is absolutely complete. It is watertight, an amazing feat for this complex subject matter.