Flowers on demand

In these tough economic times, FloraHolland is ready to make the strategic decision needed to maintain and even to enhance its competitive position. Due to the growth in globalisation, the traditional floriculture industry has had its day and the push process of the auctions is no longer satisfactory. FloraHolland wants to start supplying flowers on demand. Using a virtual auction, the cooperative has launched an ambitious project known as ‘Flowers on Demand’ and plans to establish it with a large-scale mechanisation effort.

Flowers on demand at FloraHolland

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