• Cases

March 2010’s winner of the month: Heinz

04/1/2010 at 2:39 pm | Martijn Lofvers | No Comments

Ketchup manufacturer, Heinz, has reported strong growth in the first quarter. This American giant saw three percent growth and profits of 14 percent. One of the most important sources of this growth: supply chain optimisation. Heinz has been able to...

  • Cases

March 2010’s loser of the month: Toyota

04/1/2010 at 1:32 pm | Martijn Lofvers | No Comments

As Bredero once said: things change. For years, Toyota had been praised for its production, logistics and quality, and was classed as the world’s ultimate manufacturer. Then, from one minute to the next, everything changed and their image was...

  • Cases

‘Wirtschaftswunder’ Audi

03/20/2010 at 2:58 pm | Martijn Lofvers | No Comments

Audi has made it to the top of the automobile industry almost in stealth mode. What is its secret? Modular design. Audi has been successful in developing and building luxury cars at much lower cost per car than its direct competitors. Thanks to its...

  • Cases

January 2010’s loser of the month: Cisco

02/1/2010 at 12:55 pm | Martijn Lofvers | No Comments

The economy and customer confidence picks up and the supplier is caught off guard. That is what happened to Cisco Systems, specialist in networking technologies. Now that the economy is improving, companies are starting to invest more in IT and the...

  • Cases

Top 5 links Zara case study

11/5/2009 at 5:39 pm | Martijn Lofvers | No Comments

The Zara case study is one of the best know cases in supply chain education related to retail supply chain planning. Topics in this case are sourcing, outsourcing, production planning and control, lead-times, information management and more… ...

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